Sequoya Journal

Il diario
dell'ospitalità.

Revenue management, strategia digitale, AI e mestiere dell'accoglienza: quello che impariamo sul campo, hotel per hotel.

2025-05-20

AI in Hospitality Industry: Transforming the Guest Experience and Hotel Operations

How AI is transforming hotel operations and the guest experience: applications, benefits, challenges and what comes next for hoteliers.

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2025-04-02

How AI Agents Will Transform the Future of Hotels

From hyper-personalized stays to dynamic revenue management: how autonomous AI agents will redefine hotel operations over the next decade.

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2025-03-26

Unlocking 2024's Social Media Goldmine: How 30-55-Year-Old Travelers Boost Hotel Bookings

Where 30-55-year-old travelers spend their time online, how much they spend on hotels, and how to turn their social media habits into bookings.

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2025-03-24

The Future of Hotels — How AI Agents Are Transforming the Industry

What AI agents are, how they redefine guest communication and revenue optimization, and why boutique hotels stand to gain the most.

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2024-02-02

Get More Bookings: How a Google Ads Pro Can Boost Your Hotel's Revenue

Why expert Google Ads management pays for itself: tailored strategy, hotel-specific optimization and more revenue without the workload.

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2024-01-20

Revenue Management for Boutique Hotels

Selling the right room to the right guest at the right price: why boutique hotels need a revenue management approach as unique as they are.

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2023-10-09

A Guide to Hotel Consultancy for Luxury Establishments: Ensuring Excellence

Seven principles of luxury hotel consultancy: market insight, SWOT evaluation, guest experience, operations, branding and continuous listening.

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2023-09-04

How to Prepare a Perfect Bed in a B&B or Hotel: From Mattress Selection to Final Touches

From the right mattress to towel origami and welcome notes: the craft of preparing a bed guests will remember.

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2023-07-25

The Crucial Role of a Hotel Consultant: A Guide to Maximizing Success

What a hotel consultant actually does: market analysis, strategic planning, operations, marketing and staff development explained.

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2023-06-16

How to Open a Bed & Breakfast in Italy: A Comprehensive Guide

Regulations, SCIA paperwork and day-to-day management: everything you need to know to open and run a B&B in Italy.

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2023-06-12

How Online Reviews Influence Bookings

97% of consumers read reviews before booking. The psychology of online word of mouth and how to manage your reputation.

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2023-06-12

Improving Your Positioning on Booking.com

Eight practical levers to climb the Booking.com ranking: reputation, profile completeness, pricing, availability and loyalty programs.

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2023-06-12

How to Improve Your Airbnb Ranking: A Guide for Hosts

Over 100 factors decide your Airbnb ranking. Here are the ones you can control: listing quality, instant booking, response time and reviews.

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